![]() ![]() Reviews can also be updated as users return to those businesses again and care to share about new experiences. Reviews are enhanced by photos and being included in different user created thematic lists. Profiles which are developed and have a real name, versus a pseudonym, are seen as having more street cred. Users create and develop their free profiles to depict their personality, interests, and even add photos with their name. However, it also serves as a community hub for some users as it turns into an online forum with message boards, a social media tool to “add friends” and send compliments or private messages, and also a way of organizing this content. My usual explanation was that “Yelp is a site where everyday people write reviews about businesses, such as restaurants, dentists, hair salons, and other businesses.” Yelp as a Community At these events, I would explain what Yelp was, encourage users to create a Yelp account, download the app, sign up for the Weekly Yelp newsletter, engage with them by playing some sort of game and award them with Yelp schwag. When I worked as a BA, I’d attend community events on behalf of Yelp – celebrations at the Chef’s Academy, a booth at the Maker Faire, a booth for an event at the Museum of Natural Sciences, and live tweeting at a NC Coast Oyster Shellebration. Obviously, I cannot and will not give away all my secrets, but I do think it’s important for people to have a better understanding of how Yelp works both from the side of the consumers and the business owners. Despite my interest in social media and digital writing experience, marketing and writing is actually what I do and I had never heard about Yelp until spring 2010. Because I’ve been involved for so long, people often turn to me to explain “how it works.” Yelp was founded in 2004, to help people find out more about local businesses and also allow users to contribute to a platform sharing their experiences. I’m a little biased because I’ve been an Elite Yelper since 2010 and because, from time to time, I worked as a Brand Ambassador (BA) from 2012 to 2014. People have mixed feelings about Yelp and it certainly gets its fair attention in the news from the press regarding reviews, social media, and even debates about the First Amendment. ![]()
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